In the African Beauty and Home industries, we’ve seen rapid developments in new and emerging brands. The AB&H Cluster is growing to become a highly beneficial initiative for emerging and established businesses in the beauty and home industry. The rise in demand for products that respond to the needs of consumers all while adhering to quality requirements in the industry. In the international market, the Sub-Saharan region accounted for over €5 billion in revenue in 2017. As the market grows, we are also growing as a cluster to create an environment that equips small businesses with the know-how and practical tools to navigate the market.
The mission of the AB&H Cluster is to promote business interconnection and collaboration among our members across the value chain.
Complimentary Services for Brands, Investors, & Consumers
Through AB&H Cluster, consumers invested in directing their spending power to African brands finally have a place to catch up on the latest trends and products in the market. Investors also have an opportunity to keep their fingers on the pulse of a rapidly expanding market. See our ABOUT section for more.
Members of the cluster will have exclusive access to emerging news in the African industries and the launch of new products. The platform will celebrate the accomplishments of the African Beauty and Home industries by featuring interviews and blog posts on the founders of brands and their businesses. We also host a range of events, webinars, and virtual trade missions. Members will also have access to an exclusive community from across the African continent to share experiences and gain the opportunity to expand into other parts of the continent.
Alignment to the International Beauty & Home Industry
We will encourage good practices in Africa’s beauty and home industry by encouraging good practices in the manufacturing of products. The AB&H Cluster strives to ensure that African brands develop to a level where they are able to compete at a global level. The AB&H Cluster will ensure through its webinars that African brands are capable of internationalizing their beauty and home brands. One of the key benefits of being a part of the cluster is the simplification of joining the international beauty community which is pivotal to success.
Enhancement of B2B and B2C Relationships
The AB&H cluster also aims to pull in stakeholders from all parts of the world to draw in commercial and scientific expertise to support its members and connect them with potential clients. As we plug into the international global system, we aim to showcase a side of Africa that aligns with international standards, providing quality products to the world. The most central and pivotal part of the community is the knowledge imparted by industry experts, business owners, scientists, and other leaders. The AB&H Cluster aims to foster a learning environment for skills development, incubation, and acceleration.
Combined years of experience in the industry, ensure that we enhance the quality of beauty and home products. Participation in the cluster as a member will also explore effective marketing strategies, business development, and increasing the chances of landing funding for brands.