Currently, the South African market is projected to attain a value above US$6 billion in 2024. Elaborate beauty routines have long been part of the African landscape; the rich history of beauty, makeup and homecare is enshrined in our heritage. Each tribe from ancient Egypt, the Masai, to the Nguni tribes has designed various forms of skin care and home care, and this explains why its people are invested in securing quality cosmetic and home products. Key markets in the industry that are blazing the trail in developing exclusive African products are South Africa, Nigeria, Morocco and Egypt; followed by Kenya, Tunisia, Algeria, Cote d’Ivoire and Ghana. 

Potential for Successful Entrepreneurship in the Beauty/Home Industry 

The African Beauty & Home Cluster sees an opportunity for supporting emerging and establishing entrepreneurs in the beauty & home industry. The rise of businesses in these industries has allowed the AB&H Cluster to provide a platform where we can support local entrepreneurs from African countries. One of the major challenges faced by small businesses in the industries is a lack of infrastructure and production facilities alongside compliance with industry regulations. The AB&H Cluster aims to provide a supportive environment for businesses to grow and compete with mainstream brands. 

Rapid Market Growth

The rapid growth of the industry requires support from structures like the AB&H Cluster in order to keep up with the growth and ensure that small businesses do not collapse under pressure. Another issue is the lack of regulation at times which may lead to extensive damages, therefore it becomes imperative to educate beauty and home business owners on the ethics of producing products that are tested, cruelty-free and suitable for their advertised uses. 

African consumers are also becoming more interested in investing in African products that are ethically produced. The AB&H Cluster will facilitate partnerships and collaborations that allow brands to create business revenue strategies through workshops and accelerations programs. Furthermore, through this formal structure, the limited needs of the industry can be assessed and documented for each country. 

Joining the African Beauty & Health Cluster

With South Africa in the lead of the industry in Africa, AB&H Cluster is well-positioned to support other countries that are emerging in the industries. The South African industry, in particular, is quite interesting because of its diverse customer base, and the beauty industry, in particular, is increasing in value quite rapidly. 

With an annual growth rate estimated at 4.6% in South Africa alone, we believe that this is the ideal time to actively support and accelerate the growth of the beauty and home business.  

The AB&H Cluster is looking to create a support system in which African brands can grow alongside the industry as a whole. Through the cluster, and its offerings through interactive workshops and acceleration programs, members will gain a leg up in the industry. If you’re an African beauty or home brand on the rise, you can get in touch with us and join a collaborative community where you can take your level!